Why Choose Ethos?

Great question. We believe life insurance empowers people to take control of their financial security so that their family is protected—no matter what. Ethos helps protect families in their most difficult moments by offering life insurance coverage that values people over profit.

We treat you like a person, not a risk.

We assess your application, give you the benefit of the doubt, and fight hard to get you the best rate possible. Because we’re on your side.

We’re here for life.

We’ll be around to celebrate birthdays, babies, new homes, and other life events; we’re not just leaving you after you sign up.

Finances aren’t one size fits all.

We don’t just run the numbers. We examine every application on a case by case basis. And we know every situation is unique.

We use technology.

Our custom-built data analytics and automated workflow cuts out a lot of the hassle and paperwork. That lets us keep costs low and coverage quality high.