Almost all life insurance is sold through commissioned insurance agents. An agent’s time is money, so they focus on selling expensive policies to wealthy people. Where does that leave the rest of our families?
We believe that life insurance should be affordable and accessible, because it protects families when they are most vulnerable. So we took advantage of a fresh start, rebuilding the process in a simpler, faster way. This freed us to pursue our goal: to protect all families.
— Peter Colis, CEO
Life insurance usually takes 5 to 15 weeks to buy, with lots of paperwork, blood tests, medical exams, and upselling. So. Much. Fun…
So we built a process that only takes 10 minutes for most people, and is simpler and faster for everyone. We do this by using data to estimate the risk of insuring you. All so that you can focus on your life – not insurance.