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Ethos

Insure your life.
It’s never been easier.

(seriously it only takes 10 minutes)

The Ethos Difference
Ethos is a new kind of life insurance for people who don’t have time for fine print, extra doctors appointments or hidden fees.

Life insurance? But I’m
in my prime.

Ironically, now is when you need life insurance the most. If something happens during your prime earning years, your loved ones don’t just lose you—they also lose the financial future you’re building for them. Getting term life insurance makes sure that your future is safe no matter what.

Our life insurance actually fits your life.

Our term insurance plans are tailored to fit your exact life stage. So you can protect those you care about without the pressure to buy expensive coverage you don’t want or need.
What’s term life insurance? Good question!
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Sign up in
10 minutes
canceled stethoscope
No doctor’s
tests required*
canceled tie
No pushy
salespeople
dollar sign
Claims paid
within 2 weeks
*Medical exam may be required when applying for policies greater than $1M

Less time. Less stress. And no one tries to poke you with a needle.

Being responsible is usually really unpleasant. But at Ethos, we use purpose-built technology to make buying life insurance easy, so doing the responsible thing actually feels almost... good.

Plus, it’s really affordable.

With Ethos, $1/day can get your family $1 million
*Estimate based on a 30-year-old female in good health with a 10-year policy term
*Estimate based on a 30-year-old female in good health with a 10-year policy term

Here’s what our customers say...

So, what are you waiting for?
It’s so easy!

Here’s what our customers say...

So, what are you waiting for?
It’s so easy!
Underwriting partner
Life insurance in force
$17.5 billion
In business
128 years
A- ratingAssurity Life Insurance Company is rated A− (Excellent) by A.M. Best

Did you know

Ethos policies are underwritten by Assurity Life Insurance Company, a U.S. life insurance provider since 1890.
A- ratingAssurity Life Insurance Company is rated A− (Excellent) by A.M. Best